Wooder is a concept canned water company based in Philly, comically named after the way the locals say “water.” Punny but purposeful, Wooder was created in response to the growing concern around single-use plastics, offering a more eco-friendly aluminum alternative to hydrate with Philly twist. 

This brand celebrates everyday moments—from summer hangs to Phillies game days—capturing the bold, unapologetic energy of Philly at its core. Expressive typography and striking red accents are balanced with clean, modern packaging, creating a look that feels both vibrant and refined. Designed for moments when a crisp water is best enjoyed, Wooder’s brand is authentic, energetic, and deeply connected to its city. 

Though Wooder may not have moved past the concept phase, it was an incredible experience to collaborate with ZNC to turn an everyday product like canned water into a love letter to Philadelphia.