OMD is a global media agency within the Omnicom Media Group network that has built its reputation on innovation, adaptability, and impact. To match that momentum, they needed a brand identity that matched their forward thinking mindset of “Creating What’s Next.” 

With its new logo, bold color palette and typography, and modular pattern, this rebrand is centered on creating a brand that feels as dynamic as the media ecosystem itself. It is constantly shifting, highly expressive, and built to scale across all touchpoints. Deep blues paired with striking red create a balance of trust and energy, while modular patterns made from elements of the logo introduce a sense of motion and connectivity. The typography system feels both editorial and digital first, perfect for all mediums. 

This rebrand shows that OMD not just as a media agency, but a creative force defining what’s next.